Know Thy Elevator Pitch

Every time I get the question “what are you working on?” – I freeze. I freeze because I know that this is the crucial moment where have the opportunity to establish interest for what I’m doing. The elevator pitch is the most important sentence in your life if you’re trying to start a business – make sure you know it.

Write it, memorise it,  tweak it, throw it away, write it again until you have the perfect explanation of your business in less than 30 seconds.

You don’t only need a elevator pitch for your business but for your self as well. Having powerful selling point to present to the right person in the right moment can, with the risk of sounding a bit dramatic, change your life forever.

I try to think about it as a PROBLEM – SOLUTION – VALUE – BENEFITS statement. This might seem very long but you’ll be surprised how much you can fit in if you plan your pitch carefully.

Introduce the problem to put the person you’re pitching to into the ‘right’ setting.

Then present the envisioned solution to the problem you’ve introduced.

Hopefully at this point you have both the interest and attention from the person you’re speaking to and this is where you start outlining the value of your solution.

And finally, further explain the benefits of when users interact with your product/service.

Let’s pitch for GeekGirl Meetup as an example:

I work with an organisation that are looking to fill the gap of visible female role models in the tech community. We arrange unconferences only for women where everyone is asked to participate and share their knowledge. We create value for the geek girls out there by establishing female role models and building a powerful network. The benefits are that we can start vouching for each other as experts of certain subjects and in that way increase the attendance of female speakers at other conferences  in the tech community. 

Do you have any useful advice on pitching?  Comment below.



One thought on “Know Thy Elevator Pitch

  1. Quite right. Ideally you should have a logarithmic range of scales to brain, hand, or laptop. eg 2 minutes, 5, 10, 20, 1 hour. Start from the small package and work upwards if you have time or when you need to do it. Cutting down a big thing to make a small thing is harder to do properly, though it’s what most presenters do by accident.

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